John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
The New Abnormal
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Climate Change
Every company became really focused on a kind of survival. And we were right there in two thousand seven. Then somebody called leman brothers, am am, who'd been playing past the parcel with toxic debt. And then, you know, the music stopped, and completely took everybody's eye off the ball. But broadly speaking, the ones who are really utterly committed athe ices and the unelevers and the siscos put their heads down, sucked it up,. kept going with sustain ability and really invested in it. Everybody else who was a bit flaky and greenwashy went back to beating up each other in meetings over quarterly results. There is a movement to anticipate that.
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