The S of Pastor Is the Solution or the System

You need to have proof on three different levels because there's three different questions that people are asking themselves. The offer is where you talk about the transformation, the chains that you're bringing in their life. And so I tell people when you want to spend 20% of the time talking about the offer, or writing about the deliverables,. That's not really what they're buying. It's the CDs and wall charts and whatever else, the membership site or seminar can be. So if it was P90X, we would say "If you will work your guts out, you will look like these people"