The Business of Content with Simon Owens cover image

This newspaper chain pivoted to digital subscriptions, and it's working

The Business of Content with Simon Owens

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How Do You Tweak the Pay Wall Overtime?

Over the past two years, as you've had this a pay wall going, you've been collecting data. How have you tweaked the pay wall overtime? Well, when we lunched, we decided to set our meter at ten free articles. We felt like a ten was just a little bit too high for or accomplishing that. So a, we have kind of whittled that down over time, but we've also gotten a lot more strategic about how we deploy the pay wall.

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