PULL (Project-Unavoidable-Looking for options-encountering Limitation) is the key concept that founders need to understand to sell and find PMF.
Rob has refreshed his definitions and this conversation dives into topics like:
- Defining PULL (when customers "rip a product out of your hands")
- How to use PULL in sales calls
- SUPER common misconceptions about customer demand (e.g., desire for a product, pain points)
- Understanding customers' to-do list...and a bunch more stuff.
Highly recommend the blog post and the Jump blog:
- Rob's post on Substack: LINK (Post: "The PULL Framework, Refined")
- Jump post: LINK
----Work with Rob: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/
