Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok
Music Ally Focus
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Collaboration on TikTok
For me, the first steps into the TikTok world has been more naturally taken by the artists themselves. For one artist, it's much more collaboration with the label where they are actually helping him produce and film him play the piano. And for another artist who is really the most successful on TikTok, it's similar to what Pascal is saying. She's releasing a lot of features. She's featured on a lot of tracks on,. yeah, right now, both her own tracks and she has guests coming in as well. So I think whenever that happens, and they can collaborate on a TikTok challenge or something makes it much more organic, much more fun to create and to watch.
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