When i watch a 30 minutes sicom, it gives you 21 to 24 minutes. And that means, imply, six to nine minutes of ad. So dob at for an hour. Then on the other end of the continuum, you can think about like a data driven ad that really knows you. By and those become so good that you don't even notice them as adds any more,. because they enter into your life in a way that's useful and provides value.

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