The Decline of the Lydo

Lydos went out of fashion because well Britain is freezing, Lydos are freezing. And it's hot in Spain basically, so it was that growth of foreign holidays that sort of killed off the Lydo. The post-war ideal was the indoor heated swimming pool. It was something to do with an ideal of modern comfort. I think somehow we've shifted into a culture in which there's more value placed on doing things outdoors even if it's cold.