4min chapter

Matt Kelly | The Midnight Pod cover image

Building a £ 7 Figure SAAS and Leading Design at Triple Whale - Zach Murray | The Midnight Pod Ep 58

Matt Kelly | The Midnight Pod

CHAPTER

How to Position Yourself in the Highest Leverage Position

I'm working on a coffee table book, it's called 100 Years of Four Play. It's 100 Years like the best vintage advertising of all time and copywriting. I want to make it so it's not just a car ad coffee table book. There's some incredible cigarette ads. Secret cigarette ads, like and beer ads and like Guinness,. Guinness has got some unreal ads when you go because he feels like when you're going back for advertising, further back, they used to be massive conglomerates making like cigarettes, beer, like house P&G and stuff like that. And there's actually a Volkswagen full of people who don't care about Lamborghini or something like that.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode