The Pervasiveness of Wine

Robert Parker, the foremost wine critic in the world, invented the 100 point scale. When Robert Parker gave you a 90 plus score, then your wines would sell out. And so this is sort of how wine is sold. These wines are heavy, they're big, alcohol adds density to wine. So when you drink a big wine, it's got high alcohol. That's how this all came to be wines got bigger. They got richer, they got more extracted and they got higher in alcohol. American palate desensitized from processed foods and sugar. It takes bigger boulder, yeah, taste in order to appeal to them.