The Cost of Commoditizing the Middle

Elise Dorna: You cannot yet imagine what this will do. I mean, there's a distinct possibility that nothing happens. And all the conversations that's going to be plays it is expensive. So I just don't know if it's a bad thing. That's what I've been wrestling with and commoditizing the middle or making the middle accessible is not a bad thing because now we're going to really cherish the things that we can never get.

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