Balancing BXT: The Xbox One Case Study

A new book, The Insider's Guide to Innovation at Microsoft, finds universal business lessons in the company's successes and also its failures, through case studies about different products and teams in various scenarios and stages of evolution.  

The book was written by two Microsoft business strategists and innovation leaders: Dean Carignan, who now focuses on AI in the company's office of the chief scientist; and JoAnn Garbin, who created and led Microsoft's Regenerative Datacenter of the Future program as part of its sustainability initiatives.

We speak with Carignan about the book on this special episode of the Geekwire Podcast, as part of our Microsoft @ 50 series.

Microsoft @ 50 is an independent GeekWire editorial project supported by Accenture. Learn more and register here for our Microsoft @ 50 event, March 20 in Seattle.

More in GeekWire’s Microsoft @ 50 series

• AI Dreams: Microsoft @ 50, Chapter 1
• Microsoft’s startup story: How the company became a tech giant, and what we can learn from it today
• A new era for Windows: Can Microsoft’s longtime engine power another tech revolution?
• ‘The Road Ahead’ at 30: What Bill Gates’ classic book about the future says about the world today
• Microsoft alums were surprised by the sheer scale of its success, new oral history project shows
• Bill Gates on Microsoft at 50, and what’s next for AI and innovation

Hosted by Todd Bishop; edited by Curt Milton.

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