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The Most Valuable Asset to Me Is an Influence List
If you focus on having more influence on your fulfillment is better, you retain more clients. Part of that influence list was built by offering services before I even charged anything. You have to become someone who has a list of 100 to 200 people you could write down on a list that would actually follow you into war. The hardest thing to build the most valuable asset to me, customers, money or an influence list is an influence list.