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Retail Media Summit 2023 Recap
The CPG Guys
The Importance of Measurement in Retail Media
I felt like a lot of the sessions kind of lacked specificity around what is actionable and particularly around the measurement piece. I think that would be hearing from some more advertisers who are really deep in that as well as some providers. There was a big announcement that Kroger made at this show. And they're basically bringing their ad tech in house, right? The phrase she used a lot more in the podcast actually than her speech is this idea of trusted bridges.
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