Powering cars with solar energy with Steve Fambro of Aptera Motors (2023)
How I Built This with Guy Raz
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The Rise and Fall of Aptera Motors
This chapter recounts the journey of Aptera Motors from its promising beginnings at the 2007 TED conference to its eventual shutdown in 2011. It explores the strategic pivots made to secure funding, the emotional toll on the founders, and their decision to step aside for professional management. The narrative also touches on the nostalgic legacy of the brand and recent discussions about a potential relaunch in 2019.
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