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14min chapter
#256 Nir Eyal - The Psychology Behind the World’s Best Products
Kickoff Sessions
Ethics and Sustaining Business Success
This chapter explores the philosophy behind entrepreneurship, emphasizing the importance of creating meaningful products rather than just pursuing wealth. It discusses the challenges of sustaining a business and the ethical considerations in product development, critiquing trends in influencer marketing and product commercialization. Additionally, the chapter highlights the need for genuine user engagement and retention strategies over quick growth tactics.
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