How to Target People Who Visit Your Website

Google gives you the option to opt out of this. No, no, not an option. You can pick anyone, anyone out there. So pick the biggest, baddest competition that you've got and pick their landing pages and run a campaign on that. It's just called clever targeting. This is why YouTube is just so powerful because you've literally now you've got someone who's like, you're the perfect demographic for you. And they're looking at buying the thing from your competitor that you literally are offering - it's amazing.