Can Optimizers Survive a Zombie Apocalypse?
From A to B
Fighting for Resources and Persuasion
The speakers discuss the concept of fighting for resources and how it relates to their work in conversion rate optimization (CRO) and a potential zombie apocalypse. They highlight the similarities between the two situations, mentioning the need for persuasion, influence, and political maneuvering in both cases. They also talk about running tests to influence users in the context of CRO, contrasting it with the impossibility of persuading zombies.
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