🚀 Is talent about flow or grind? In this clip, Rory Sutherland unpacks the myth of “effortless genius” — from Mozart’s fluency to Beethoven’s brute force, and Da Vinci’s four-hour bursts of brilliance. He draws a striking line between creative process and intelligence strategy, showing how the best breakthroughs — in art, advertising or espionage — often come outside of the process, not from within it. From Tarantino’s poolside scribbles to Bletchley Park’s eccentric hiring methods, Rory argues that distraction isn’t procrastination — and that forcing creativity into procedural neatness is a fatal error. 🧠 ON THE MENU: 🎼 Mozart vs Beethoven: effortless genius or deep wells of work? 🖋️ Did Shakespeare really write without blotting a word? 📚 Why judging talent by output might be the only thing that matters 😵 ADHD, flow states, and Rossini’s lazy brilliance 🎬 Tarantino’s 4-hour rule — and the power of soft creativity 🛁 Why Archimedes didn’t have the idea in the bath — but getting into it 📦 Stacking the dishwasher as a gateway to insight 🕵️♂️ Bletchley Park’s “hire first, define later” philosophy 📊 Why hierarchical structures fail in pattern recognition work 🔍 Intelligence as creativity: GCHQ, Turing, and flexible working 🚫 The danger of defining success too early in creative or investigative work 🔓 How repetition made Enigma codebreaking possible Essential viewing for creatives, founders, and anyone who’s ever been told to “trust the process.”
Espresso's are powered by our brand new sponsor, Unleashed!
1. What on earth is Unleashed, I hear you asking?
Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!
2. Why Unleashed will change your life as a foodie founder?
Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.
3. The biggest brands in FMCG love love Unleashed
Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee
4. Do yourself a favour
GET YOURSELF 2 MONTHS FREE USING THIS magical link
♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲
🤝 Let's Connect!
►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)
►Stalk me here (https://www.instagram.com/_hungry.pod/)
