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How to Create Less Content and Still Get Massive ROI
Distribution First
How to Be an Authoritative Space on YouTube
TikToks are being used as a search platform by businesses. If all that content marketing budget is going towards like blog posts, which are designed for search, maybe some of that should be redirected to making these short clips. Google wants authoritative voices and so if you can become an authoritative space on YouTube and have those short forms, then I think that will start to see those two things much like in probably 2017-18, we started seeing YouTube videos show up in native into Google searches.
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