The Role of Pay in Higher Education

Steve App is the AVP of Marketing and Business Development at Simpson Scarborough, a full service agency working with colleges and universities. In our latest research report, we surveyed nearly 900 marketing and communications professionals. Two thirds of marketers were exploring new positions; more than half were considering leaving the industry altogether. Mary: Make sure that your employees have a clear value proposition for hiring your university as their place of employment. Because just as you as the university are hiring them, they're actually hiring you too.