What if the best way to win in business is to do the exact opposite of what everyone else is doing? While most CEOs chase growth at all costs, Yvon Chouinard, the founder of Patagonia, chose a different path. Starting out as a rock climber and adventurer, when he pivoted to business, he built products to last, created a company culture where surfing sometimes mattered more than spreadsheets, and even risked profits to protect the planet. Then, in a move almost unheard of in corporate America, he gave the entire company away. In his new book Dirtbag Billionaire: How Yvon Chouinard Built Patagonia, Made a Fortune, and Gave It All Away, New York Times journalist David Gelles tells the story of how a reluctant businessman reshaped capitalism—and shows us what it looks like to build a company that puts people and the planet first.
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