Is Your Customer Service Better Than the Rest of the Indin?

If they're using customers service in their advertising, that's important. If you say, look at our jumbo whatever, rates that are higher than this thing that you'r ng o, gat a different kind of customer. And what customers doou not want? I mean, that's always an mportant question to ask companies. So i think that does matter. But often the communication to investors, in the communication to employees, in the communications to customers is not as consistent as that.