[Business] Amazon's move to subscriptions and Prime
The Swyx Mixtape
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What Was the Idea for Prime?
There was an idea for Prime in the idea tool. Amazon had super saver shipping where you could wait to add an economic shipping quantity and then we deliver. So that was that was, I think, how the idea for Prime came up. The concept was already in the subscription management service from the get go. It was a separate initiative anyway.
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