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Athletes Authority ON AIR | Ep. 100 - The Big Off-Season QnA w/ Lachlan Willmot

Athletes Authority ON AIR

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How to Get Athletes to Join Your Off Season Programme?

If you had to go back and do it all over again, what would be your number one or number two marketing strategies? There's probably a thousand little things that would make the ideal marketing strategy. I think working with athletes and understanding the way they think and talk is the number one thing a coach can do when trying to net athletic development people. You really need to frame it to the athlete, and especially young athletes that are up and coming. That's how they're going to think there. They do want to get bigger and stronger,. But i think by framing it to their sport and be specific with it, i think you can really, really harness it. And to be honest,

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