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Amazon Goes All-In On AI

The Joseph Carlson Show

CHAPTER

Innovations in AI at Amazon

This chapter explores Amazon's innovative integration of Generative AI to enhance the shopping experience through the introduction of a shopping agent named Rufus. It discusses the use of AI-driven tools like Amazon Lens and the strategic moves in AI and GPU development that position Amazon as a leader in the sector. Additionally, it delves into partnerships, such as with the NFL, and highlights the competitive landscape with companies like NVIDIA and Salesforce.

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