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111. Strategic Messaging w/Piet Saegeman

Presales Podcast by Presales Collective

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Messagig and Preselvs Collecting

Pete started out in technical roles and graphics industry, like not designed production. Moved into pre sales, then moved into sales, then went to apple,. Did some business development there, product marketing at chopad, and then marketing at various start ups. For me, pre sales was the gateway drug. I came from a technical role, and i was one of these people who said, ow, i could never do sales. Well, guess what, everything is sales. So you got me from technical rolls into my first business rolls.

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