THE ECOMMERCE EDGE Podcast with Jason Greenwood cover image

E224: Gamifying Better eCommerce Results Through Interactive UX - Nik Skarbye, Scratcher - THE ECOMMERCE EDGE Podcast - 02 June 2023

THE ECOMMERCE EDGE Podcast with Jason Greenwood

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How to Break Through the Habits of Content Pollution

i love that concept of almost stealing your competitors thunder by getting them into local stores. How can we grab a little bit of attention even if it's only for a split second and then in that split second of additional attention that we wouldn't normally have how can we exploit that? i like the idea of combining creativity with curiosity so they actually want to engage with our brand despite whether they're actually buying something or not.  That really lowers the barrier to entry for getting those customers to engage with your brand if there's no purchase required.

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