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2min chapter
Meme to Maverick: The Rise of Brand Rahul Gandhi
The Morning Brief
Connecting with People: The Essence of Brand Building
This chapter highlights how successful brands are ultimately about connecting with the audience, rather than relying solely on power or money. It uses examples from various industries to emphasize the importance of relatability and connectivity in brand success, contrasting cases like the short-lived brand with strong emotional resonance against those lacking relativity like Mr. Modi and brand Rahul Gandhi.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode