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Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment

eCommerce MasterPlan

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The Power of Personalized Fulfillment in eCommerce

This chapter explores the essential role of personalized fulfillment in cultivating customer loyalty in the eCommerce industry. It discusses the need for brands to enhance unboxing experiences and fulfillment processes to stand out against competitors like Amazon. The conversation also highlights the importance of efficient operations and the connection between fulfillment teams and brands to achieve better customer retention.

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