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SaaS Go-to-Upmarket

a16z Podcast

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Navigating SaaS Pricing Strategies

This chapter explores the evolution of pricing models in SaaS, moving from complex setups to more transparent, value-driven strategies. It emphasizes the significance of understanding customer needs and feedback while highlighting various pricing structures like freemium and consumption-based pricing. Through case studies and discussions, it addresses common pitfalls and the importance of aligning pricing with sales dynamics, particularly as companies scale.

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