A Change of Brand  cover image

New York City FC with Milo Kowalski and Justin Au

A Change of Brand

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Evolution and Branding of New York City FC

This chapter chronicles the journey of New York City FC from its inception to its triumphs, including significant milestones like their first MLS Cup win. It highlights a brand refresh in celebration of the club's 10th anniversary, emphasizing the connection between sports branding and the rich culture of New York City.

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