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PK 231: Understanding Personal Branding

Pencil Kings | Inspiring Artist Interviews with Today's Best Artists

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The Importance of a Personal Brand

Gary Vaynerchuk says he always had intent around his personal brand. He didn't want to be seen as the young kid because studios would call him explosion boy or particle boy and it would be boy, this avoid that instead of just saying this guy. The first time I thought your personal brand is right now, every time I saw a business is right now,. That's how they're building up their perception in their mind of me.

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