Productivity - I've Never Used It

The word productivity has never come to my head, nor my co founders. It's really been more about letting people create and not feel anxious while they're creating. I would much rather lean towards the idea of mindful creation. And i use the term mindful productivity because i do want to help people who are falling prey to what productivity is being use that at the moment. For me, it's a lot easier to be able to help people by using this firm and telling them, look, there is an alternative approach.