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Rad Power Bikes: Mike Radenbaugh
How I Built This with Guy Raz
How Did You Get the Word Out About Your Brand?
We didn't know if we are going to see customers still excited to adopt one of our bikes. And how did you gos get the word out? I mean, was it tis sort of skills as a digital marketor that's been just a huge component of the traction that our brand has gotten from day one?" "Because we're direct to consumer, and because ti had this background in a performance and brand got adigital marketing, we were able to just immediately get eyes on the sight," he says....
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