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E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO

Marketing Operators

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Navigating Startups: Decisions, Finance, and Innovation

This chapter discusses key decisions in startup dynamics, focusing on the freedom to innovate and the implications of title inflation. It emphasizes the critical role of finance in balancing short-term marketing efforts with long-term organizational health while reflecting on hiring strategies and the impact of creator partnerships on marketing. The discussion also highlights the shift from traditional advertising to the creator economy, showcasing how consumer-generated content is reshaping the future of marketing.

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