The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

591: Founder and CEO of Xenopsi Ventures on Behavioral Science That Sells

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

00:00

Five Guys and the Gold-Dilution Effect

Michael recounts Five Guys' origin and explains the gold-dilution study demonstrating that single benefits feel more convincing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app