What Does More Than All the Risk Mean?

positive uniqueness means, what ways can you offer greater benefit, greater ad antage, greater a relief of negativity in the transaction or the purchase? So it becomes easier to choose you than any competition. One of the ways to do it is using risk reversal. What dos more than all the risk mean? Well, let's take a look at a couple of situations. If you buy expensive soft ware that drives your billing or your warehousing or your cash management, your risk is not just the 20 or or 220 thousand dollars you spend for the soft ware. It's what happens if the software doesn't perform. Your whole business can collapse. There's a lot more risk in life than you