27. How does Google balance creativity and technology?
Future Proof
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What's New in Getting the Right Audience?
We hear a lot e from the likes of google about right person, right place, right time, right moment. So what's new in that sort of geting space in turms of finding the right audience? And then also, if you're talking about asert of multiple versions, maybe hundreds or ten thousand versions of a creative execution,. so hows it going to work in terms of matching those people with each other and getting an optimal outcome for your ad campaign?' Well, ther there's a lot in that question, stepping back to the beginning. In the case of demographic versested of really understanding more of a person's intention, which i think is at the heart of what gu
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