The WARC Podcast cover image

Convincing the CFO that brand building investment is worth it

The WARC Podcast

00:00

Integrating Brand Building with Performance Marketing

This chapter explores the synergy between brand building and performance marketing, stressing the necessity of ongoing learning. The introduction of Marathon software sheds light on measuring branding efforts against revenue, showcasing customer success through effective yet straightforward strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app