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Convincing the CFO that brand building investment is worth it
The WARC Podcast
Integrating Brand Building with Performance Marketing
This chapter explores the synergy between brand building and performance marketing, stressing the necessity of ongoing learning. The introduction of Marathon software sheds light on measuring branding efforts against revenue, showcasing customer success through effective yet straightforward strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode