Joakim Noren 'Progressive National Branding and Cultural Positivity'
The New Abnormal
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What Sort of Things Summed Up Brand Sweden at That Point?
Sweden is a small country. We have a good reputation, but generally, people are around the world aren't that interested in swede. So what we realized is that we need to work with other countries. And and listen to their problems, challenges and so on. It was really about not talking so much and trying more to do things. How about progressin usand adand how he showed that. Or maybe it's a country that's prominent in the news right now. You don't care about, you know, other countries that much. Thethe countrere you your going for your next a holiday. That's ethat that's really the core of it. But
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