Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2
Business Wars
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The Renaissance of Automotive Rivalry
This chapter delves into the aftermath of Ferruccio Lamborghini's death in 1993, highlighting the challenges and transformations faced by the company. It examines the impact of Megatech's acquisition and the resurgence of Lamborghini amid shifting market dynamics and a renewed interest from pop culture and celebrities.
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