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Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage. In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.

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Special thanks to our partners at Shopify for bringing this experience to life.

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Noah Callahan-Bever

Creator & Host, Idea Generation

Starring: Larussell

Executive Producer:

Helena Ox

Producer:

John Walaszek

Lead Editor, Creative Director & Sound Designer:

Sarathi Garimella

Producer / Editor:

Sam Anderson

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