4min chapter

The Koe Cast cover image

The Rise Of The Value Creator (A Career Path For Polymaths & Self-Improvers)

The Koe Cast

CHAPTER

Copywriting for Sales, Copywriting or Persuasive Copywriting

The next thing is to treat yourself as your ideal reader. You're writing or creating value for yourself, both your past and current self. If you can sit back and contemplate and think, this is very big for value creators. I'm trying to come up with a term for mental monetization, the business of self. One person business is good, but that's kind of broad. There's nothing specific that's like, I'm turning myself into a business. I want a name for that. But that's just the thing. While you are your brand, you are your content, you are whatever."

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