Why do so many B2B marketers treat YouTube like a dusty archive? 🤔 We’ve all seen it—upload a stale webinar, paste a podcast video, and then scratch your head when views don’t budge… with zero strategy behind it.

In this episode, we’re joined by Jake Kitchiner, co-founder of Channel Crawler and our new Blame It on Marketing YouTube guru, to unpack the B2B Tube trap—why companies dump content on YouTube and see no ROI, and how to build a channel that actually drives leads. blame-it-on-marketing_y…blame-it-on-marketing_y…

We get into:
✅ Why simply reposting webinars and demos is YouTube clickbait… for crickets
✅ The three-step service model: free tutorials → paid deep-dives → new clients
✅ How B2B SaaS brands like Clay turn “how-to” videos into product subscriptions
✅ YouTube’s three discovery feeds—Homepage, Suggested, Search—and how to win them
✅ Crafting hooks, thumbnails & chapters that make viewers click, watch, and subscribe
✅ Evergreen content planning: batch filming, SEO research, and a six-month runway
✅ How to use YouTube Ads with channel & video-level targeting (not just keywords)
✅ Repurposing your podcast or LinkedIn content into short-form YouTube hits

If you’re tired of uploading endless “just-because” videos—or if you’ve been guilty of treating YouTube like a dumping ground—this one’s for you.

🎧 Listen now and let’s talk about turning YouTube views into real business.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Under The Circumstances, Part 3: For Those Who Doubt // Andy Stanley

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