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Say Goodbye to Hollywood

Slate Money

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Reviving the Ice Bucket Challenge: Awareness vs. Action

This chapter explores the resurgence of the Ice Bucket Challenge, focusing on its new aim of raising awareness for mental health issues while criticizing the effectiveness of symbolic gestures in driving real change. The discussion emphasizes the need for better coalition building in healthcare and critiques the narrow focus of single-disease charities. Through personal anecdotes and reflections, the speakers highlight the complexities of awareness campaigns and the shifting dynamics of the creator economy in social media.

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