Adrian: Why do you think that traditional healthcare is so anchored to this service model? And why does it seem like we're stuck in that in traditional healthcare and that it's never been productized? Well let's start. Whenever you see the sort of stuff, I always start by saying, well, follow the dollars, my friend. So it just turns out, so remember I told you about that visit from the CEO of Kaiser. He looked at a body scanner and he was like, that body scanner is so cool. But what you realize is, and this is going to blow your mind, he would make less money if he had our body scanner, less money.

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