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#327: The KEY To Discovering Your Unique Value With Juliana Garcia Expert Marketing Coach

Creating Confidence with Heather Monahan

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Telling a Client's Story and Empowering Clients

The chapter emphasizes the importance of telling a client's story from their perspective and empowering them, rather than using fear-based marketing tactics. It also discusses the difference between scarcity marketing and attracting premium clients, highlighting the need to speak to the empowered version of the client.

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