Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
00:00
Putting a Product Within a Survey Is Not Always the Best Approach
Happiness tracking surveys at gugle started back in two thousand and six, which is a long time ago. We were already looking at advertiser satisfaction, but in sort of these big retrospective surveys. And it's not always the lowest hanging fruit, because it does take a little bit of configuration and engineering investment to get that sort of measurement.
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