3min chapter

HBR On Strategy cover image

How a Global Brewing Company Explored the Cannabis Market

HBR On Strategy

CHAPTER

Building and Sustaining a Successful Enterprise

Molson Course, the global beer company, is considering a request to pull forward $65 million to build a facility in Canada. Molson Course had been exploring this opportunity in cannabis beverages for several years by that point. In short, rather than dipping a toe into the pool, they wanted to dive headfirst into the pool.

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