In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where LinkedIn incentivizes users to post by giving them badges. While the increase in traffic is significant, Neil emphasizes the importance of focusing on key performance indicators (KPIs) that drive revenue and conversions, rather than just traffic numbers. We also mention the potential of AI-enhanced content and programmatic SEO for all websites.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: Diving Deeper on the LinkedIn UGC Strategy
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(00:29) LinkedIn UGC strategy explained
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(01:36) LinkedIn gamifies UGC with badges
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(02:20) Importance of focusing on KPIs and revenue
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(03:26) Traffic vs. revenue in marketing
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(04:10) Importance of traffic and conversions
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(04:55) Applying AI and programmatic SEO to content
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(05:13) That’s it for today! Don’t forget to rate, review, and subscribe!
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